Gorian and Team Entertainment to Expand Monte-Carlo Lifestyle
Brand will seek licensing opportunities in personal care, fine food and beverage, home and more. Monte-Carlo Lifestyle has appointed German agency, Gorian Consumer Products, represented by Markus Pottgieser and Italian agency, Team Entertainment, represented by Maria Romanelli in Italy, to expand the licensing business of Monte-Carlo Lifestyle’s portfolio in its respective markets. “I am very excited to welcome Gorian Consumer Products and Team Entertainment as Monte-Carlo Lifestyle agents,” says Nathalie Delin, global brand licensing development, Monte-Carlo Lifestyle. “Their expertise and knowledge of the licensing industry are an added value to consider when expanding the brand with strong partner manufacturers in the region. “That collaboration shall allow us to establish a strong presence in the German-speaking territories and in the Italian markets, while continuing to explore new opportunities for growth in North America and Asia.” “I am very pleased to work on the Monte-Carlo Lifestyle brand and the various sub-brands, including Monte-Carlo Club, Chateau Monte-Carlo and Monte-Carlo Gourmet, which are a very interesting approach to the main brand adding a piece of Monaco lifestyle to specific product categories,” says Maria Romanelli, chief executive officer, Team Entertainment. “Italy has always been a country with great potential for high- and medium/high-target consumers, and we are already having positive responses to the first presentations. Monte-Carlo Lifestyle is also an icon for the Italian consumer, and we will focus on expanding to its best.” “Gorian is very proud to have been appointed by Monte-Carlo Lifestyle as the licensing agent for the German-speaking territories,” says Markus Pottgieser, chief executive officer, Gorian. “The brand concept offers a high-quality approach on an international level for categories such as personal care, fine food and drinks, home and living and more. The strong brand identity offers consumers the chance to experience Monte-Carlo through the products.” “We are thrilled to partner with Gorian Consumer Products and Team Entertainment, which will allow us to expand our portfolio of exclusive brands and reach more customers,” says Erwann Guegan, cofounder, chief executive officer, Monte-Carlo Lifestyle. As Monte-Carlo Lifestyle strengthens its international presence, it made its debut appearance at Licensing Expo. Monte-Carlo Lifestyle representatives and team met with agents, manufacturers and licensees from different regions to further optimize the development and reach of its exclusive brands worldwide.
